Plant awareness.
Cultivate relationships.
Reap a bigger bottom line.
Strategic copy that grows a bountiful harvest.
Be noticed, not obnoxious.
In this noisy, overgrown world, it’s easy for your message to get lost. Your customers need to know that your business is solving their problems, but not in a way that is annoying or unwelcome. My insightful copy speaks in your brand’s tone and voice, so I can convince them that what they really lack is you.
Be distinct, not irrelevant
Current trends usually trigger — if not demand — conformity. (Think: Walk this way. Stand in line. Repeat after me. Keep up with the Joneses.) To compete for sales, you need a message that differentiates your brand from every other one on the block (or nowadays, the web). My customized copy conveys that distinction within the context relevant to your customer.
Be peculiar, not pointless.
I write compelling copy with the specific goal of connecting you with your target audience in a memorable way. Highlighting your uniqueness creates a hook for your customers to “hang their hat on” for every future interaction they have with your business, including the ultimate payoff — their purchase.