Leadership Westar

The client wanted to encourage its employees to participate in a newly-developed leadership program designed specifically for their organization. The original request from the client was to create a poster that could be hung around the building and a post card to be sent to employees. Additionally, I came up with the idea of the window cling after the headline on it got stuck in my head. We figured out a way to make the headline work – the window clings were hung on mirrors in the company restrooms.

This particular client’s brand consistently used energy-related terms in their messaging — an empowering challenge I was definitely up for!