Westar Energy

The key component in any piece for this client is finding the link between the task they requested and the electric-flavored verbiage that tied it back to the company’s main product — energy. No small task, indeed! Included below is a sampling of powerful ads that the client was ecstatic about.*

*I take that back. The concept behind the Labor Day ad was an idea of mine that was not so well received at first. However, the next time this annual ad came due, it was successfully sold to the client and published in the local newspaper. That year, it also won a Best of Division at the Business Marketing Association’s annual Pro-Comms Award competition.